A very good friend called me a few days ago.
Without any remorse told me: "I want to sell my home on my own, I don't want to pay 3% just for listing the property."
First I was upset. "It is not, just listing. I do way more than that." - I thought.
But after thinking a bit I replied: - "I think I have an option for you."
I decided to charge him just a small fee to cover my costs and a small profit. I would just list and he would do the work.
Of course, as he was progressing he continued calling me.
It was my friend. I couldn't just hang up on him or tell him:
-"You are not paying for this, this is why we charge commissions"
What did I do?
I put together the Smart Home Sellers Program.
All his questions and many others I receive from sellers on my concierge real estate practice.
All layed out on a simple step by step proprietary process designed to deliver consistent results over the time.